We’ve all heard Bill Gates’ quote from 1996, “content is king”, and if that is the case then media, such as photos and videos, are quickly becoming heir to the throne. All the social media platforms are showing affection towards media and user generated Content (UGC) is no different.
When pictures and video are created by consumers and connected with a brand or product in a positive way trust and sales increase. According to a study by Olapic, 70% of respondents in the U.S. and 53% in Europe indicate they would be more likely to buy a product after seeing a positive or relatable consumer-generated image of it online.
To understand the power of user generated content you must first understand what it is. UGC is any specific type of content, whether it be a social media post, blog, review, photo, video, or comment that a customer has created on their own promoting a product or service. Businesses that use UGC on their website see an increase of 2.5x in sales, because of its value to businesses it has quickly become one of the most important and influential forms of marketing.
Photos and video are more likely to be shared and seen by potential consumers. With media reviews, your products and business will be seen and interacted with by more potential customers. Since 88% of consumers trust online reviews as much as a personal recommendation, utilizing media reviewed UGC will increase your sales and build your brand recognition across social media platforms.
Customers are more likely to buy a product after seeing a positive or relatable consumer-generated image
By integrating media reviews into the shopping experience eCommerce businesses are enabling their products to reach further through social media interactions. This reach can directly impact sales and conversions. Oliver Tan from Multichannel Merchant reports, “Not only does it make for a better shopping experience, but it actually makes the UGC truly about conversions and not just about brand engagement and reach.”
HelpfulCrowd will help your business gather the most relevant and supportive UGC, so that you don’t have to sort through the borage of reviews and media coming your way. Putting your best and most relevant media reviews in front of potential consumers will increase your sales and brand recognition with loyal and potential customers.
Happy collecting!
What to find out more? Start today or head over to the HelpfulCrowd knowledgebase.
Team HelpfulCrowd
