According to Search Engine Journal, Americans spend $21.2 billion on Mother’s Day vs $12.5 billion for Father’s Day. Consumers aren’t just buying gifts for moms, they’re buying gifts for every type of mom in their life:
- Mother or Stepmother – 63%
- Wife – 23%
- Daughter – 10%
- Sister – 9%
- Other relatives – 9%
- Grandmother – 7%
- Friend – 6%
- Godmother – 2%
What are the most common gifts bought for Mother’s Day?
- Greeting Cards – 80%
- Flowers – 67%
- Special outings (ex: dinner) – 54%
- Clothing – 36%
- Jewellery – 34%
- Personal Services (ex: spa day) – 21%
- Electronics – 14%
- Housewares – 19%
- Books/Media – 20%
- Gift Cards – 44%
Source: TheShelf
Marketing ideas for Mother’s Day
Create a Mother’s Day gift guide
Gift guides are a great idea to give your customers inspiration when it comes to gifts for mom. If mom loves yoga, she’ll be keen on yoga mats and apparel. If mom is an author, she will like to receive books or a Kindle as a gift. Gift guides are the perfect way to showcase your products while helping your consumer with this common problem of gift hunting! The best gift guides target different mom personas (cook, yoga lover, teacher, lawyer, entrepreneur, speaker) and provide gift ideas for each.
Create a Mother’s Day email campaign
Email campaigns are a great way to remind your customers that Mother’s Day is approaching and encourage them to visit your store. You could even promote your gift guide. Including some of your most popular items and bestsellers from previous Mother’s Days can be another good tip. For some, Mother’s Day can be a difficult time for some and consumers might not want continual reminders. Include an “opt out” in your emails so as not to annoy or upset your customers.
Launch a Mother’s Day social media campaign
Who doesn’t love a great selfie with mom? Leverage your social media contacts to launch a Mother’s Day competition or giveaway, perhaps by having your followers share a picture or story of their mom. This type of campaign can help grow your audience, raise brand awareness and also generate even more user-generated content for future use.
Create Mother’s Day memes
A creative way of raising brand awareness for this holiday is by creating fun and entertaining visuals for people to share on social media. Memes are a fun way to share Mother’s Day quotes, funny sayings or even share celeb moms from around the world.
Offer free shipping for Mother’s Day
Free shipping can be another solid incentive to encourage site visitors to make a purchase for mom. Who doesn’t love a freebie?
Run a Mother’s Day giveaway
Competitions and giveaways can boost engagement, acquire more user-generated content and generally place your brand in front of a larger audience.
Use video content to capture emotions
The very best Mother’s Day marketing campaigns trigger emotions among viewers and video content is the most effective way to do this. In Google’s 2019 #HeyMom campaign, we see the many ways kids of all ages turn to their moms for help, advice, and everything in between.
Create a sale with a Mother’s Day coupon or code
A coupon can offer a discount on select items or store wide discounts during your Mother’s Day promotions. These can be included in your emails or social media and provide a good opportunity to track the performance of your marketing campaigns.
Mother’s Day marketing tips
- Remind visitors and customers about Mother’s Day with a calendar of social media and email activity.
- Offer convenience and inspiration with gift guides and recommended products.
- Give coupons or codes to encourage sales.
- Create a section on your website dedicated to Mother’s Day
- Make use of Mother’s Day landing pages to track performance.
- Create last-minute email campaigns for those leaving Mother’s Day to the wire!
- Remember mobile shoppers who research and compare prices. Make sure your campaigns are mobile friendly.
Use HelpfulCrowd to gather more customer reviews!
Gathering user-generated content and customer reviews is an essential part of any marketing campaign, so be sure to get ready ahead of Mother’s Day! Capturing the experiences of happy customers this year can not only help convey trust and increase sales right now, but also provide you with reusable content for years to come. Who knows, the content you acquire this year could form the basis of next year’s Mother’s Day marketing campaign.
Give HelpfulCrowd a go today with a free demo. You’ll learn more about the many features of our eCommerce platform and be able to hit the ground running when it comes to gathering and utilizing customer reviews, ratings and user-generated content.
