As an online eCommerce business, it can be incredibly difficult to stand apart from the hundreds if not thousands of other online shops and be remembered by your consumer.
Chances are you have at least one other competitor, so in order to stand out you must find the competitive edge that creates a relationship between your customer and your business. A simple thank you email will set you apart, and keep your business on the minds of your consumers well after their initial purchase.
Customer “thank you” emails
Your most unique and crucial asset as an online eCommerce business is not your product, but rather your relationship with your customer. A loyal consumer is one that will advertise for you and return over and over again. Forbes writes, “according to global management consulting firm Bain and Co., a 5 percent increase in retention yields profit increases of 25 to 100 percent. And on average, repeat customers spend 67 percent more than new customers.” This is why it’s important to nurture your customer relationships through email marketing and with HelpfulCrowd there is now a great way to nurture those relationships even easier.
Thank you email templates
HelpfulCrowd has created two customisable thank you email templates that you can use to send to any customer who leaves a review – one for positive reviews and one for critical reviews. The thank you email is sent automatically depending on the type of review that was left. No extra work is needed from you and you can build relationships with your customers automatically when your working, resting or even playing!
So how do they work?
If your customer left a critical review, Helpfulcrowd will send your custom “thank you email” using the template for negative reviews. They will know you heard their concerns and be impressed with your customer service and attention to detail. One perceived negative experience is not the end of a relationship with a customer, but could be a great opportunity that encourages them to return in the future, depending on how you handle the interaction.
When you receive a raving review, HelpfulCrowd will automatically send your happy customers your customised customer “thank you email” showing your appreciation for their purchase. These customers will feel appreciated and valued and often return to purchase more products…better still they will tell their family and friends which will in turn create more traffic and more sales.
The key to successful customer thank you emails is to make them personal, in your brand’s tone of voice and personality, and to be specific about the product purchased. It is also a great time to provide additional gratitude in the form of coupons or even market other products. A personal thank you shows that you appreciate your customer and value them as fellow human beings and not just consumers.
